FOUNDING AN INDOOR PLAYGROUND

You want to found or open an indoor playground or build a hall playground? At the turn of the millennium, the indoor playground was still considered a marginal phenomenon. Today, the so-called Family Entertainment Center (FEC) are an integral part of the leisure world.

All over Germany, more than 30 million visitors cavort in about 400 indoor playgrounds. The average turnover for a visit to an indoor playground is 12 Euros. This means that the covered indoor parks ultimately turn over 360 million euros annually.

Tus the indoor playground is today a less marginal phenomenon than a quite lucrative business. Would you also like to found an indoor playground?

WHAT IS AN INDOOR PLAYGROUND?

PLAYGROUND Inside

The term indoor playground or hall playground is correctly self-explaining. Those playgrounds fascinate by its size and on top of that an attractive playground offer. A mix of different equipment is important in this play hall. Crawling, climbing and sliding possibilities guarantee fun on top of that. The target group is children aged 0 to 14. Parents and grandparents as well as kindergartens, day-care centers, primary schools an clubs are therefore included.

OFFER IN THE PLAYGROUND

The offer in a playground in a hall is geared to the needs of children and young people. The aim is to counteract the lack of motor skills with the help of play. Running and climbing courses, trampoline facilities for endurance sports as well as movement-intensive vehicle offers are consequently a fixed component. At the same time, the desire for an adventure, interaction with other children and the individual strengths of the child are encouraged in such a hall playground.

VISITORS INDOOR

The number of visitors to indoor playgrounds in Germany has developed extremely positively in recent years. This is primarily due to the increasing range and improved quality of covered indoor facilities. Depending on the location, those playgrounds attract up to 180,000 visitors per year. The proportion of children up to 14 years of age in such an adventure land is about 65%. The percentage of adult companions is about 35%.

3 STEPS WHEN YOU FOUND AN INDOOR PLAYGROUND

If you want to found a successful indoor playground, you may need stamina. Numerous steps and paths are correctly required to reach your own adventure land. The following steps for the foundation of an indoor playground therefore give a first direction. We at Contigo will be happy to accompany you on the actual path. And according to your wishes we will support you in all points or only in details. Contigo will support you when you set up your playground.

THE LOCATION

After all, the location of your future adventure land is the most important criterion. If you establish your indoor playground, it must be easily accessible. Is there public transport? Easily accessible routes? Or perhaps a direct motorway connection? In what surroundings is the future Family Entertainment Center planned? Are there also other highlights for families, such as cinemas, swimming pools? Or for example an adjacent shopping center?

The building is also important for the indoor playground. Is an empty hall available? If so, what condition is the building in? Does it have at least 1,200 square meters and a ceiling height of 6 meters? Can necessary safety regulations be implemented? Or does it perhaps make sense to construct a new building if you are establishing the indoor playground?

But above all: Is the catchment area large enough to provide at least 50 thousand visitors to reach? How far away is the nearest competitor and what quality does it offer?

We would be happy to support you in answering these and other questions with a meaningful area analysis. For an initial consultation we are of course also available by telephone.

THE INVESTMENT

A future successful indoor playground requires not inconsiderable financial means. An average of 500 thousand euros are necessary. For the planning, the creation of the play equipment, the gastronomic equipment. Or also the hall painting and the cash register system. And finally the advertisind is also important. Financing through leasing providers or the house bank is therefore usually necessary. Whereby the latter requires an equity capital of 20% in any case.

To make such financing possible, a meaningful business plan is required. This contains, in addition to the cost situation, also the expected earnings outlook. Consequently, the first three business years are planned. Contigo develops the business plan for the indoor playground. More than 15 years of experience guarantee key industry figures and specialized know-how.

If you would also like to build a hall for the playground, we should have a complementary discussion.

THE OFFER

A mix of play, fun and variety is of course still important. The bottom line here is that playground equipment counts. So the huge climbing frame is the center of every Family Entertainment Center (FEC). From here it is possible to go to the slide or the donut glider. On top of that you will find the soft-shooter area here. Possibly also the go-kart track and various crawling tunnels. Finally, the special area for the very little ones, the so-called Toddler-Area, is also important. In the indoor playground, numerous devices provide a lot of fun. Pay attention to this when you build the indoor playground.

By the way, besides the play equipment, the gastronomic facilities are also important. What kind of food and beverages should be offered in this respect? How will the whole thing be presented? Modern? Rustic? Reduced or perhaps more in style than an indoor playground franchise? The gastronomy later defines about 30% of the annual turnover in the indoor playground. Everything should fit there, right up to the kitchen equipment.

CONCEPT Indoor Playground

Accordingly, a holistic concept should be developed. A concept for the indoor playground that includes both the play offer and the additional details. Because what is an adventure land without a meaningful brand? Give the children the opportunity to identify with your playground. Create a recognition value. Distinguish yourself from possible competition.

Contigo offers you the complete concept for the indoor playground. From the perfect equipment to the successful advertising. Successful concepts such as Bosiland, Tobebox Wichtelwerk etc. speak for themselves.

Many steps will follow in this business. We would be pleased to accompany and support you on your way to your own adventure land. So take advantage of a first, free conversation. Because only when we know your goals and requirements, we can design the right indoor concept for your indoor. We are looking forward to you. Call +49(2602)83871-0 or info@contigo.ag or use our contact form.